Social Awareness Campaign
About Transgender
Transgender, or trans: means someone whose gender differs from the one they were given when they were born. Transgender people may identify as male or female, or they may feel that neither label fits them.
Transition
In order to express their chosen gender, transgender people may transition, or change from the gender they were given at birth. They may change their names, pronouns or style of dress. Some transgender people also choose a medical transition, with the help of medical specialists, who will prescribe hormones or surgery.
TRANSSEXUAL
A term used to indicate a difference between one’s gender identity and sex assigned at the birth. For example, Someone who is called a 'boy' when they were born may feel very strongly that they are really a girl. They would be called a trans woman, if someone was labelled a 'girl' at birth, and later realize that they are male, they would be called a trans man.
Gender Identity
A person's internal feelings, and the labels they use, such as male, female or transgender.
CONCEPT 1 : Right to live
Poster
Hoarding Ad.
CONCEPT 2 : Right to Identity
Bus Panel & Hoarding Ad.
CONCEPT 3 : Gender Equality
Magazine Strip Ad.
CONCEPT 4 : Want to be Accepted
Newspaper Ad.
Magazine Ad.
